It all started in 1949 on the streets of Chandni Chowk where Raj Pal Sethi, the founder was carrying his stock on his bike. He used to lay down a mat on the sidewalk in order to sell glasses and pens.
In 1950, he shifted to Connaught Place which was a show window. Today, it is known as Options and is run by his nephews sons. They sell perfumes, colognes and other grooming products.