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OUR STORY
It all started in 1949 on the streets of Chandni Chowk where Raj Pal Sethi, the founder was carrying his stock on his bike. He used to lay down a mat on the sidewalk in order to sell glasses and pens.
In 1950, he shifted to Connaught Place which was a show window. Today, it is known as Options and is run by his nephews sons. They sell perfumes, colognes and other grooming products.
![](https://btic.in/wp-content/uploads/2024/05/New-Project-8.png)
Raj pal sethi the founder
Humble beginnings: It all started in 1949 on the streets of Chandni Chowk where the Founder Carrying his stock on a bike, laying a mat down on the side walk selling glasses and pens. In 1950 he shifted his place of commerce to a fixed address at B block Connaught place which was a show window, today known as Options run by his nephews son selling perfumes, colognes and other grooming products.
![](https://btic.in/wp-content/uploads/2024/05/New-Project-10.png)
![](https://btic.in/wp-content/uploads/2024/05/New-Project-9.png)